// resources
Copy-paste guides for builders.
Free guides, prompts, and templates for founders: Claude prompts, cold DM scripts, and AI operating systems you can copy, paste, and put to work today.
Claude Design: How to Use It for Your Business (2026)
What Claude Design is, who it is for, how to set it up in 5 steps for landing pages, decks and mockups, its limits, and what Brilliant and Datadog saw.
Read →10 min readClaude Usage Limits Explained: Pro, Max and Claude Code
How Claude usage limits work on Free, Pro and Max: five hour sessions, weekly limits, Claude Code sharing, usage credits, and 5 ways to make them last.
Read →10 min readClaude Models Explained: Opus vs Sonnet vs Haiku vs Fable
The current Claude models compared: what Opus 5.5, Sonnet 5.5, Haiku 4.5 and Fable 5.1 are best at, how they differ, and how to pick one in 5 steps.
Read →10 min readClaude API Pricing: Token Costs, Models and Savings
Claude API pricing explained: official token prices per model, prompt caching, batch discounts, a worked cost example and 5 steps to cap your spend.
Read →10 min readClaude API: Console, API Key, Credits and First Request
Claude API for founders: set up the Claude Console, get a Claude API key, add credits, send your first request and keep your key safe. 5 steps.
Read →10 min readClaude Code Install: Mac, Windows and Linux Setup Guide
How to install Claude Code step by step: official commands for Mac, Windows and Linux, the desktop app, VS Code, first login, verification and error fixes.
Read →9 min readClaude Desktop App: Download, Setup and What It Adds
Where to download the Claude desktop app officially for Mac, Windows and Linux, what it needs, and what it adds over the browser, in 5 steps.
Read →9 min readClaude Code Pricing 2026: Plans, Free Options, Real Cost
Claude Code pricing explained: which plans include it, subscription vs API billing, free options, how usage counts and 5 steps to control your cost.
Read →10 min readClaude Pro vs Max: Which Claude Plan Do You Need?
Claude Pro vs Max compared: prices, the Max 5x and 20x tiers, usage limits, Claude Code and Fable access, and a 5 step way to pick the right plan.
Read →10 min readClaude Pricing 2026: Every Plan Explained and How to Pick
Claude pricing as of September 2026: Free, Pro, Max, Team and Enterprise explained, who each plan is for, and a 5 step way to pick the right one.
Read →10 min readPricing Strategy: Value Based Pricing in 5 Steps
A pricing strategy for founders: value based pricing vs cost plus, price anchoring, good better best tiers and a 5 step method to set and test prices.
Read →9 min readFirst Principles Thinking: A 5 Step Guide for Founders
First principles thinking for founders: what it is, how to use it in 5 steps on pricing, costs, product and go to market, plus the mistakes to avoid.
Read →10 min readReferral Program: How to Build One in 5 Steps
How to build a referral program for a small business or startup: one sided vs two sided rewards, timing, tracking, reward ideas and Airbnb's real case.
Read →9 min readGo to Market Strategy: 5 Steps and a One Page Template
A go to market strategy for small companies and new products: customer, positioning, pricing, channel and launch in 5 steps, plus a one page template.
Read →10 min readCustomer Lifetime Value: Formula, LTV:CAC and 5 Steps
Customer lifetime value explained: simple LTV formulas with a worked example, the LTV:CAC ratio, and 5 steps to increase it. Plus a Salesforce case.
Read →10 min readSOP Template: Write SOPs Your Team Uses (Free Copy)
Free copy and paste SOP template plus a 5 step method to write standard operating procedures your team actually follows, with 2 Claude prompts.
Read →10 min readClaude Code: How to Use It as a Non-Developer (Tutorial)
Claude Code for founders and marketers: what it is, how to install it, and a 5 step tutorial for files, research, automations and small internal tools.
Read →10 min readClaude for Business: Use Cases and a 5 Step Rollout
How founders use Claude for business across marketing, sales, operations and finance, with a 5 step rollout from first use cases to team workflows.
Read →10 min readClaude MCP and Connectors: Connect Claude in 5 Steps
Claude MCP and Claude connectors explained: connect Gmail, Drive, Calendar, your CRM and custom MCP servers in 5 steps, plus the security basics.
Read →10 min readProduct Market Fit: What It Is and How to Find It
Product market fit explained: Andreessen's definition, the Sean Ellis 40% test, retention curves, 5 steps to find it and how Superhuman hit 58%.
Read →10 min readPositioning Statement: Template, Examples and 5 Steps
Write a positioning statement that sharpens marketing: Geoffrey Moore's template, examples, April Dunford's 5 components and a real repositioning case.
Read →10 min readClaude Projects and Artifacts: A Founder's System
How to use Claude Projects and Claude Artifacts together: one project per workflow, artifacts as reusable tools, a 5 step setup and a real rollout.
Read →9 min readClaude Chrome Extension: Setup and Safe Use in 5 Steps
How to install the Claude Chrome extension, choose the right permission mode and hand browser work to Claude safely. Setup, safety rules and prompts.
Read →9 min readClaude Excel: How Founders Use Claude for Spreadsheets
How to use Claude with Excel: the official Claude for Excel add-in vs file creation, a 5 step workflow, a real finance team case and 2 prompts.
Read →10 min readClaude Cowork: A Founder's Setup Guide in 5 Steps
What Claude Cowork is, who it is for, how to set it up in 5 steps, its safety limits, and how Miro cut a 90 minute weekly job to 10 minutes.
Read →9 min readJobs to Be Done Framework: How to Use It (5 Steps)
Use the Jobs to Be Done framework to find why customers really buy: 5 steps, Christensen's milkshake case, 3 use cases and 2 Claude prompts.
Read →9 min readThe Flywheel Effect: How to Build a Business Flywheel
Jim Collins' flywheel effect as a system you can run: build your business flywheel in 5 steps, avoid the doom loop, and see how Amazon did it.
Read →9 min readBlue Ocean Strategy: Find Uncontested Market Space
Blue Ocean Strategy as a system you can run: red vs blue oceans, the Four Actions Framework, 5 steps, the Cirque du Soleil case and 2 Claude prompts.
Read →12 min readHow to Make More Money Per Customer: The Money Model
Most businesses sell once and start over. Hormozi's money model in 5 steps, the real Costco numbers and 2 copy-paste Claude prompts.
Read →12 min readHow to Get More Leads: Hormozi's Core Four System
Most businesses don't lack a market, they lack a lead system. The Core Four in 5 steps, the real Dropbox referral case and 2 copy-paste Claude prompts.
Read →13 min readHow to Make a Grand Slam Offer: Hormozi's 5-Step System
Buyers compare your offer, so you lose on price. The $100M Offers fix in 5 steps, the real Gym Launch case and 2 copy-paste Claude prompts.
Read →10 min readClaude Agents: How to Create Them in 5 Steps (2026)
Build Claude agents for your business: Projects, Claude Code subagents and the Agent SDK explained for founders, with a 5 step setup and prompts.
Read →9 min readClaude Skills: How to Add Skills in Claude and Claude Code
Claude skills explained: what they are, how to add skills in the Claude apps and Claude Code, a SKILL.md template, and the five skills to build first.
Read →9 min readClaude vs ChatGPT for Business (2026): How to Choose
Claude vs ChatGPT in 2026: a fair side by side from official Anthropic and OpenAI pages, plus a 5 step test to pick the right one for your business.
Read →8 min read7 Claude AI Side Hustles You Can Start This Weekend
Seven AI side hustles ranked by how fast you can land the first dollar: outreach, ghostwriting, digital products, automation, local lead gen, faceless YouTube, repurposing. With the exact first step for each.
Read →8 min readHow to Sell Digital Products With AI (the Boring System That Works)
The four-part system behind digital products that actually sell: outcome-first offers, AI-assisted building, volume pricing, and borrowed distribution. No passive-income fairy tales.
Read →9 min readHow to Start a Faceless YouTube Channel With AI (Real Pipeline, No Hype)
The actual 5-step pipeline behind a faceless AI YouTube channel: niche by search demand, scripted systems, AI presentation, templated assembly, and the honest math on monetization.
Read →7 min readClaude Prompts for Founders: 10 Copy-Paste Prompts to Run Your Business
Ten battle-tested Claude prompts founders use to write offers, plan content, qualify leads, and make decisions faster. Copy, paste, and put them to work today.
Read →8 min readCold DM Templates That Actually Book Calls (Copy-Paste)
The cold DM openers, follow-ups, and the conversation ladder that turn a stranger into a booked call. No ad budget, no big following. Copy-paste templates inside.
Read →9 min readHow to Use Claude as Your Operations System (the Founder OS)
Turn Claude into the operating system of your business: a CLAUDE.md brain, repeatable workflows, and AI agents that handle the busywork. A step-by-step founder setup.
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